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TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.
Client: The REaD Group PR Team: Eulogy Campaign: Launch of the Bereavement Register Timescale: February 2000 - ongoing Budget: pounds 30,000 The REaD Group, which specialises in 'suppression' technology, launched the Bereavement Register after a year's research into the effects that...
The perils of guerrilla marketing are there for all to see following complaints about Borkowski PR's 'We know where you live' campaign on behalf of Amnesty International. The fax would have ended up in the bin in most news-rooms, but to a freelance journalist working from home the message...
