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MMC turns to PR to communicate transparency

Competition arbiter the Monopolies and Mergers Commission (MMC) is seeking a PR agency to help it communicate the Government s plans to depoliticise the way controversial mergers are regulated.

Brunswick enlisted by Telecom Italia to fend off Olivetti bid

Telecom Italia this week appointed Brunswick to handle its financial PR as it prepares to fight off a pounds 35 billion hostile takeover from smaller telecoms company, Olivetti.

PTI recruits Rowland to allay GM food fears

DuPont subsidiary Protein Technologies International (PTI) has hired The Rowland Company to promote its non-genetically modified soya protein against a backdrop of fear over so-called Frankenstein Foods.

Open shortlists for consumer PR

Interactive digital broadcaster Open, formerly known as British Interactive Broadcasting (BIB), is reviewing its consumer PR account, just weeks before launching its first digital package to consumers.

Platell made head of Tory media after Mackay quits

The Conservative Party s media director Gregor Mackay has quit his post, just weeks after being appointed (PR Week, 8 January). His replacement is former Sunday Express executive editor, Amanda Platell.

Agency staff leap ahead in salaries

After years of lagging behind on pay, agency staff are increasing their lead in the money stakes over in-house practitioners.

STOP PRESS: London Transport merges PR and marketing

London Transport is merging its PR division with its marketing equivalent following the departure of marketing communications head Geoff Ellerton.

STOP PRESS: WPP acquires automotive specialist PRISM

Multinational communications company WPP Group has taken over automotive PR specialists, the PRISM Group. The public company bought PRISM from owners Steve and Jackie Madincea on 18 March. Based in the UK, PRISM s operations are split between PR and international sports management and design and visual...

STOP PRESS: Hasbro hires Countrywide for Euro work

Toy and games manufacturer Hasbro has hired Countrywide Porter Novelli to handle its European crisis and issues management. The work involves reviewing current crisis and issues procedures and developing best practice.

STOP PRESS: Shandwick lands Scottish newspaper PR

Newspaper group Scottish Daily Record and Sunday Mail has hired Shandwick to handle its UK corporate and consumer PR. The agency s Glasgow office started work on the account earlier this week. The appointment follows an internal review of the group s marketing and communications strategy.

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