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CAMPAIGNS: Local Government PR - Dundee builds on biotechnology

Client: The City of Dundee

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.

STOP PRESS: Nexus takes on dietary supplement push

A group of top UK pharmaceutical firms has hired Nexus Choat PR to launch a new UK dietary supplements campaign. The Proprietary Association of Great Britain (PAGB), whose members include over-the-counter product manufacturers Seven Seas, Warner Lambert and Roche Products, appointed Nexus at the start...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

BEVERLEY KAYE - THE ROWLAND COMPANY

CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather

Your clients are appealing, fluffy animals and if you can kick up a fuss about them being mutilated and killed, you will help the profits of several of the largest and most trusted British retailers. Your supporters range from Ann Widdecombe to Joanna Lumley. The opposition consists of large multinationals...

INTERNATIONAL: Frohmann aims for global unity for HMR

FRANKFURT: Leading pharmaceutical company Hoechst Marion Roussel has appointed Armin Frohmann as its new head of global employee communications.

MEDIA: In brief - New title for pharmacists

Professional Media, a division of UK-based Asian publisher Garavi Gujarat Group, has launched a monthly title aimed at the UK s 8,000 independent pharmacies. Edited by Shailesh Solanki, Pharmacy Business has an Asian slant but targets the whole sector.

Shandwick Healthcare wins Oticon global brief

Danish hearing instrument manufacturer Oticon has appointed Shandwick Healthcare for a global PR brief.

Optica focuses on health and fashion in review

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it.

What The Papers Say: No allies for champions of modified foods

Genetically-modified (GM) seeds and food continued to receive attention this week. Raisio, the Finnish supplier of Benecol, the margarine that reduces cholesterol, can go straight to a European launch because it doesn t need EU approval. EU-imposed tests must be conducted on Monsanto s GM seeds, however,...

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