04 Dec 1998
| by NICOLA TYRRELL
Client: The City of Dundee
04 Dec 1998
| by ROBERT GRAY
It has been a year in which the cost of medicines has seldom been
far from the headlines. Although Viagra has produced the most column
inches, reimbursement (that is, when drugs can be prescribed on the NHS)
is not a one-product issue.
27 Nov 1998
| by JULIETTE GARSIDE
A group of top UK pharmaceutical firms has hired Nexus Choat PR to
launch a new UK dietary supplements campaign. The Proprietary
Association of Great Britain (PAGB), whose members include
over-the-counter product manufacturers Seven Seas, Warner Lambert and
Roche Products, appointed Nexus at the start...
27 Nov 1998
| by MARK CHATAWAY
Your clients are appealing, fluffy animals and if you can kick up a
fuss about them being mutilated and killed, you will help the profits of
several of the largest and most trusted British retailers. Your
supporters range from Ann Widdecombe to Joanna Lumley. The opposition
consists of large multinationals...
06 Nov 1998
| by SIMON ELLERY
FRANKFURT: Leading pharmaceutical company Hoechst Marion Roussel
has appointed Armin Frohmann as its new head of global employee
communications.
06 Nov 1998
| by JULIETTE GARSIDE
Professional Media, a division of UK-based Asian publisher Garavi
Gujarat Group, has launched a monthly title aimed at the UK s 8,000
independent pharmacies. Edited by Shailesh Solanki, Pharmacy Business
has an Asian slant but targets the whole sector.
30 Oct 1998
| by SIMON ELLERY
Danish hearing instrument manufacturer Oticon has appointed
Shandwick Healthcare for a global PR brief.
16 Oct 1998
| by SIMON ELLERY
The Optica Clulow Group, which owns a string of opticians across
England, is reviewing its consumer and trade PR. The account is expected
to carry a six-figure fee and at least two agencies are known to be
pitching for it.
16 Oct 1998
| by ROBERT GRAY
Genetically-modified (GM) seeds and food continued to receive
attention this week. Raisio, the Finnish supplier of Benecol, the
margarine that reduces cholesterol, can go straight to a European launch
because it doesn t need EU approval. EU-imposed tests must be conducted
on Monsanto s GM seeds, however,...