NEWS: PR EUROPE
06 Dec 1996
STOCKHOLM: Rikta pushes the Boss man
Click
to remove filters
Novartis, the Swiss pharmaceutical group formed by the merger of Ciba- Geigy and Sandoz in April, is hunting for a PR agency to support the planned spin-off of Ciba s specialist chemicals division.
Burson-Marsteller has beaten off Manning Selvage and Lee and Hill and Knowlton to land a major pharmaceutical launch for Reckitt and Colman.
Pharmaceutical giant Pharmacia and Upjohn has appointed Ken Banta to the new position of vice president, corporate affairs and public policy.
Ketchum London has clinched an estimated pounds 1.25 million-fee contract to manage global public relations for Janssen Pharmaceutica s schizophrenia drug Risperdal.
Superdrug s first head of corporate affairs Angie Moxham is to return to agency life after just two months in the job.
Credit card company Visa International has hired Sue Curtis from AT&T as its new head of corporate communications for Europe.