One of the more cheery seasonal discoveries I ve made recently is that, although Britain may be a nation of couch potatoes, with extra TV sets becoming part of the standard bedroom furniture, we are not as atomised as we think we are. I d long assumed that TV viewing was going the way of magazine publishing...
The high street banks face increased competition from companies not traditionally associated with the financial sector. They must now show customers that they do offer a good service
Last week the IPR awarded its President s medal to the BBC TV journalist Martin Bell
Client: Reuters Business Information International (RBI) PR Team: Firefly Communications Campaign: Dying for Information? An Investigation in to the Effects of Information Overload Cost: pounds 50,000 Timescale: Spring 1996 - ongoing
Client: The College of Preachers Campaign: Preacher of the Year Award Team: Phoenix Public Relations Timescale: July to October 1996 Budget: pounds 5,000
World Aids Day attempted to present a unified approach to the disease but different societies need to be fed different messages, says Gareth Zundel, a director of Harvard Public Relations
The PR industry ends 1996 in much the same cautiously optimistic mood in which it started. In most sectors, expectations of growth were easily exceeded, and the only problem lay in finding staff to cope with the extra activity. But the memory of recession has left the PR industry wary; and with the...
Barring unforeseen circumstances, Scope Ketchum looks like a winner. Six weeks ago in this column we cautiously greeted the news that agency mergers - the fad of the 1980s - were back on the agenda, but warned that history showed that such deals only work where cultures and client lists are complementary,...
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
THE NET WIDENS: For people in the public relations industry the Web is proving to be an invaluable research tool ON-LINE VNRS: More and more broadcasters are downloading video clips,images and video news releases SITE SEEING: A selection of PR hot spots to provide you with a taster of information...
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