NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
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Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
The World Professional Billiards and Snooker Association (WPBSA) is looking to update the sport s old fashioned and dull image in a bid to woo new sponsors and advertisers.
Shooting Stars Live, a two-month national tour of the comic TV quiz show starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour s official...
A Shandwick double bill, of Paragon and Shandwick Public Affairs, has carried off the Chartered Institute of Marketing s PR account.
Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity Timescale: June 1996 Budget: Approx pounds 30,000
PR staff and agencies working for the four companies due to merge into the new telecoms and cable colossus, Cable and Wireless Communications, are awaiting news of how the deal will affect them.
We all know supermarkets are expert at luring us with eye-catching displays of fresh fruit and veg. Asda s egg aisle even has the sound of clucking hens. But smells?
The Teacher Training Agency (TTA) has poached Dorian Jabri, communications and marketing manager for the London Borough of Hackney, to head up its public relations and information unit.
Client: Cadbury PR Team: In-house and Charles Barker plc Campaign: Cadbury and Coronation Street - the Nation s Favourites Timescale: September 1996 -1997 Budget: pounds 100,000-plus