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NEWS: Dewe Rogerson gets a SEA view of German PR

Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.

NEWS: 1996 Mad cows, fat cats and blue Pepsi

Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back

NEWS: WPBSA lines up for a shot at a new image

The World Professional Billiards and Snooker Association (WPBSA) is looking to update the sport s old fashioned and dull image in a bid to woo new sponsors and advertisers.

NEWS: Shooting Stars Live, a two-month national tour ...

Shooting Stars Live, a two-month national tour of the comic TV quiz show starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour s official...

NEWS: Joint effort by Shandwick and Paragon takes on CIM account

A Shandwick double bill, of Paragon and Shandwick Public Affairs, has carried off the Chartered Institute of Marketing s PR account.

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity Timescale: June 1996 Budget: Approx pounds 30,000

NEWS: PR staff yet to discover the full effect of C&W merger

PR staff and agencies working for the four companies due to merge into the new telecoms and cable colossus, Cable and Wireless Communications, are awaiting news of how the deal will affect them.

DIARY: Winning the marketing gamble by placing your bets on the nose

We all know supermarkets are expert at luring us with eye-catching displays of fresh fruit and veg. Asda s egg aisle even has the sound of clucking hens. But smells?

NEWS: Jabri heads up Teacher Training communications

The Teacher Training Agency (TTA) has poached Dorian Jabri, communications and marketing manager for the London Borough of Hackney, to head up its public relations and information unit.

CAMPAIGNS: BROADCAST SPONSORSHIP; Cadbury support is streets ahead

Client: Cadbury PR Team: In-house and Charles Barker plc Campaign: Cadbury and Coronation Street - the Nation s Favourites Timescale: September 1996 -1997 Budget: pounds 100,000-plus

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