08 Dec 1995
| by LEXIE GODDARD
Top accountancy firm KPMG Peat Marwick is poised to hire one or more PR
firms to run an estimated six-figure PR programme strengthening the
identity of its management consultancy arm in the UK.
08 Dec 1995
| by JOHN-PIERRE JOYCE
SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting
for a financial PR consultancy in the UK to plug a gap in its media
relations capability.
08 Dec 1995
UK financial agencies are battling it out this month for a public
relations account from Croatia s leading pharmaceutical company Pliva.
08 Dec 1995
| by AMANDA HALL
Financial Dynamics is close to reaching agreement with its French
parent, the advertising agency BDDP, over future ownership of the
business.
08 Dec 1995
Fund management group Henderson Administration is to review its public
relations accounts with College Hill and Lowe Bell Financial as part of
a shake-up of its PR and marketing functions.
08 Dec 1995
| by LEXIE GODDARD
Norwich Union has called in The Quentin Bell Organisation to handle its
entry into the direct insurance market.
08 Dec 1995
SOFIA: Pitch for Bulgarian privatisation
08 Dec 1995
There was more support for the London Stock Exhange s announced move to
a computerised order-driven trading system than expressed about the
exchange s PR performance. Nine of the ten articles to express an
opinion eitherstated that an order-driven exchange is preferable, or
that the new method will...
08 Dec 1995
| by HUGH COLVER
Hugh Colver, former director of communications for the Conservative
Party, explains how the Budget could have been used as a brilliant PR
opportunity to jolt the public out of its political ennui
08 Dec 1995
Sally Davis writes to encourage the industry to market itself better.
Thanks to the DTI s financial and advisory support, that s just what
the IPR and PRCA are doing (PR Week, 10 November).