Wild Card nets BB chairs
18 Aug 2006
Plastic furniture maker Movisi has brought in Wild Card PR to maximise the publicity generated by its chairs' appearance on Big Brother.
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What's cooking?
15 Feb 2008
Engine Group agency Slice has won an £800k brief to handle all UK consumer and trade activity for four well-known appliance brands. The consumer agency will promote all subsidiaries under the Groupe SEB umbrella, including cookware brand Tefal, fronted by celebrity chef Jamie Oliver. Slice will launch...
Campaign: H&K gets plastic boxes onto the news agenda - Consumer
19 Aug 2005 | by Gareth Gore
Campaign: Lock Lock Containers Client: Hanacobi PR team: Hill Knowlton Timescale: August 2004-July 2005 Budget: £50,000-£100,000 The Lock&Lock food storage container is a relatively new brand in the UK. The range, with a unique four-sided locking mechanism, was first introduced in South Korea...
Campaign: Research and girls give pillow sales a boost - Consumer
19 Aug 2005 | by Mary Cowlett
Campaign: National Pillow Week Client: Duvet and Pillow Association PR team: The LAB Timescale: February-April 2005 Budget: Undisclosed National Pillow Week is the brainchild of the Duvet and Pillow Association, formed in 2003 by the UK's ten leading bedding manufacturers to push all things pillow...
Energizer blitz to take on Duracell
01 Jul 2005
Battery maker Energizer has dropped ten-year incumbent Westbury Communications and brought in CirKle Communications for an aggressive campaign to mark the release of a range of new products to challenge Duracell.
eBay hunts shop to give Motors site mass appeal
01 Jul 2005 | by Ian Hall
eBay is to refresh the UK PR strategy behind eBay Motors, its automotive sales arm, and is locked in agency talks over a fresh promotional assault to encourage greater consumer awareness of the site.
Toyota hires H&K for green push
01 Jul 2005
Toyota has handed Hill & Knowlton its public affairs account to push its environmental and safety credentials in government circles.
Lovell axed as Aviva restructures RAC
17 Jun 2005 | by Ravi Chandiramani
RAC director of corporate communications Neil Lovell has been made redundant as a result of the breakdown recovery group's £1.1bn takeover by Aviva.
Media Relations: Le Creuset shifts audience target
13 May 2005
French cookware maker Le Creuset has parted company with retained agency of 20 years Grayling PR in a bid to engage with a slightly younger audience.
News Brief: Guerrilla marketing
13 May 2005
Mini is reviewing its experiential marketing strategy. It expects to hire an agency to replace Cunning, which had promoted Mini since 2001, within a fortnight. Performance PR's contract to handle media relations is unaffected.
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