Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
Key trends show that the online and offline worlds are coming together in one big network fusion.
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PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
Key trends show that the online and offline worlds are coming together in one big network fusion.
Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.
PR professionals have welcomed news that Twitter is set to launch a 'Business Center', a paid-for package offering additional user tools for brands.
PR chiefs say the Digital Economy Act is 'bad news' and a 'step in the wrong direction'.
Social media have become vital cogs in the wheels of PR, but how are clients embracing them? Arun Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report.
Facebook is in danger of becoming a lightning rod for social media criticism, digital marketing experts have warned.
A top UK-based lifestyle blogger has hit out at PR professionals, claiming that many do not understand bloggers.
The path to success lies in mastering a whole new set of skills to add to the traditional ones.
We must do more to define what digital means for PR - and embrace its challenges head on.