to remove filtersJournalism to PR: The other side of the divide
16 Sep 2010 | by Shafik Meghji
The trickle of journalists moving into PR has become a flood. But are they prepared for the challenge? Shafik Meghji reports.
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Introducing the Future 5
23 Sep 2010
PRWeek has teamed up with Octopus Communications to identify the five comms trends about which every PRO needs to know.
Generating Ideas: The theory of creativity
09 Sep 2010 | by Suzy Bashford
PRWeek and the Mental Health Foundation teamed up to test eight principles for promoting creativity. Suzy Bashford reports.
Internships: Opportunity or exploitation?
02 Sep 2010 | by Cathy Wallace
Internships are becoming an essential first step on the PR career ladder, but horror stories suggest not all employers are treating their interns fairly. Cathy Wallace examines the evidence and the law.
AMEC pledges to replace AVE with new measurement tool in six months
19 Aug 2010 | by Cathy Wallace
The international body for measuring comms has pledged to find an alternative to the controversial advertising value equivalent (AVE) metric within six months.
Measurement: What next for measurement?
18 Aug 2010 | by Kate Magee
The seven key principles agreed at Barcelona's European Summit on Measurement are set to consign AVEs to history, reports Kate Magee.
Crisis simulation: The eye of the storm
11 Aug 2010 | by Kate Magee
Kate Magee attended a crisis simulation exercise at Edelman to find out how comms teams test their plans for dealing with a potential crisis.
Hack/flack job swap: Trading places
29 Jul 2010
How would a journalist and a PR professional cope with swapping jobs for a week? PRWeek's Kate Magee and Bite Communications'. Mat Gazeley found out.
Loyal fans give power to 6 Music
21 Jul 2010 | by Kate Magee and Mat Gazeley
When the BBC announced cost-cutting plans to axe 6 Music in February, it did not anticipate the resulting high-profile campaign to save the radio station by music journalists, loyal listeners and celebrities such as David Bowie, Lily Allen and Jarvis Cocker.
Top journalists and consultants show support for FA comms machine
01 Jul 2010 | by Alec Mattinson
The England team and Football Association have come under sustained fire after the country's lacklustre exit from the FIFA World Cup, but media insiders argued the FA's comms operation should not take the brunt of the blame.
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