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Campaign case study: Youngsters wowed by C4's Utopia series

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural commentators for its thriller series Utopia, driving viewers to the launch episode.

Voluntary Sector: Amnesty International reveals a secret

Amnesty International revived its comedy and music event, the Secret Policeman's Ball, to highlight its 50th anniversary. The event was held at the Radio City Music Hall in New York.

Art & Entertainment: Creatives animated by tax break issue

Animation UK represents the UK's animation industry. In 2011, the industry was becoming concerned that it could not compete on a level playing field with other countries such as Australia and Canada, whose governments offer tax breaks and subsidies to their animation companies. Animation UK hired Parys...

Jane Fletcher: Stirring up controversy

The controller of press and publicity at Channel 4 is enthusiastic about working on programmes that cause a stir. Sara Luker reports.


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