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Jennifer John, Ceres: Adapt to the age of austerity

PROS need to be on top of changing trends and regulations in order to deliver credible campaigns

Square 1 to advise Southampton Football Club's new owner

Square 1 Consulting is understood to be working with the new foreign owner of Southampton Football Club after his takeover saved the club from administration.

Rachael Sansom, Brand Mandate: Rise of the citizen consumer

The internet is a great leveller, where Joe Bloggs' opinion has become as influential as any expert's

Stephanie Lvovich, APCO: It's all about the reputation

In an increasingly complex food industry, a positive reputation can make all the difference

Consumer PR - July 2009

Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers

Tapping into the mood

Claire Murphy looks at three campaigns that have successfully caught the mood of consumers and tapped into their values in the current economic and political climate

Jori White PR to promote Aqua's first venture outside China

Jori White PR has been appointed to handle the Aqua Restaurant Group's first venture outside China.

Sports PR: The business of sport

Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace speaks to PR professionals about the consequent explosion in sports PR and seeks the latest innovation.

South West tourism body seeks to dispel 'boozy' image

South West England's tourism body is planning a PR drive to attract 'more sophisticated' visitors after Newquay's 'booze and party' culture was slammed in the media.

Seafish hires Glasgow-based 3x1 to promote seafood industry

The public body representing the seafood industry has called in PR support to protect its reputation.


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