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Rachael Sansom, Brand Mandate: Rise of the citizen consumer

22 Jul 2009 | by Rachael Sansom, Brand Mandate

The internet is a great leveller, where Joe Bloggs' opinion has become as influential as any expert's

Stephanie Lvovich, APCO: It's all about the reputation

22 Jul 2009 | by Stephanie Lvovich, APCO Worldwide

In an increasingly complex food industry, a positive reputation can make all the difference

Consumer PR - July 2009

22 Jul 2009 | by Claire Murphy

Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers

Tapping into the mood

22 Jul 2009 | by Claire Murphy

Claire Murphy looks at three campaigns that have successfully caught the mood of consumers and tapped into their values in the current economic and political climate

Jori White PR to promote Aqua's first venture outside China

22 Jul 2009 | by Kate Magee

Jori White PR has been appointed to handle the Aqua Restaurant Group's first venture outside China.

Sports PR: The business of sport

22 Jul 2009 | by Cathy Wallace

Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace speaks to PR professionals about the consequent explosion in sports PR and seeks the latest innovation.

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