Profile: Roshene Singh, chief marketing officer, South African Tourism
25 Nov 2009 | by Arun Sudhaman
Roshene Singh's steely approach to comms is focused on countering negative reports about the Rainbow Nation, finds Arun Sudhaman.
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It would have been difficult to predict the furore regarding Prime Minister Gordon Brown's choice of biscuit. The debate fuelled the national press for days in October and thrust a lesser-known, but potentially powerful, PR target into the spotlight.
Roshene Singh's steely approach to comms is focused on countering negative reports about the Rainbow Nation, finds Arun Sudhaman.
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