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Mumsnet site proves the power of mums

It would have been difficult to predict the furore regarding Prime Minister Gordon Brown's choice of biscuit. The debate fuelled the national press for days in October and thrust a lesser-known, but potentially powerful, PR target into the spotlight.

Profile: Roshene Singh, chief marketing officer, South African Tourism

Roshene Singh's steely approach to comms is focused on countering negative reports about the Rainbow Nation, finds Arun Sudhaman.

Entertainment PR: Prime-time TV wars - Saturday night's alright (for a TV war)

Saturday night TV has never been as sizzling. Cathy Wallace looks at the red-hot PR war between rival shows Strictly Come Dancing and The X Factor.

Profile: Casia Zajac, head of communications, ABTA

ABTA comms head Casia Zajac has the unenviable task of keeping the body relevant to the travel industry. She tells Kate Magee her strategy.

Online Exclusive: Profile: Max Hamilton, director of marketing EMEA, National Basketball Association

Basketball does not exactly course through Max Hamilton's veins. Yet the man charged with turning the National Basketball Association (NBA) into a viable UK sporting attraction does, at least, have a favourite team: the Boston Celtics, a nod to Hamilton's Irish upbringing.

Fashion PR: London still leads the fashion pack

This year marks the 25th anniversary of London Fashion Week but, as Cathy Wallace finds out, the biannual festival of style still has the power to make or break a brand's reputation.

Profile: Mandi Lennard, Founder, Mandi Lennard Publicity

Mandi Lennard may no longer be working with young designers but she is still a huge force in London fashion, finds Cathy Wallace.

Entertainment/environment: Solar film premiere is far from stupid

The promotion of a climate change film was extroadinary in its solar-powered approach

Sport/football: The transfer merry-go-round

The comms strategy behind a football transfer can be crucial to a player's reputation, find Arun Sudhaman and Cathy Wallace

Scott Wilson, Weber Shandwick: Learn to swim the channels

PR needs to embrace the full marketing spectrum if it is to survive in the age of integration

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