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The Editor's Desk - Benedicte Paviot, UK correspondent, France 24

- What is France 24?

Mapping the territory: Navigating the new communications frontier

Expat Brits are flocking to the Middle East as the region's rulers and companies start to realise the benefits of PR. But potential recruits should be aware of the challenges, warns Claire Murphy.

David Baker, Action Global Communications: A genuine cultural centre

A mega-project is under way to turn Abu Dhabi into the new cultural hub of the Middle East.

Tim Ryan, Bell Pottinger: The Gulf is coming of age

A new Qatari orchestra highlights the Gulf States' ambition to take a leading role on the world stage.

Sunil John, Asda'a Burson Marsteller: The new global generation

A survey of attitudes of Arab and Western young people reveals key differences in their outlook.

Kate Delahunty, Capital MS&L: New age, new openness

Transparent communication is helping the Middle East financial sector sustain its prowess.

Kevin Bell, Fleishman-Hillard: A future beyond fossil fuels

New projects in Abu Dhabi could point the way to sustainable living for the world at large.

Mazen Nahawi, Media Watch: Golden opportunity for PR

The value of PR in the Middle East is predicted to hit $500m in billings by 2015 and $1bn by 2020.

George Stothard, PRJS: Local leaders of the future

Making PR relevant to the Arab world is crucial to nurturing - and retaining - local talent.

Ziad Hasbani, Weber Shandwick: When opportunity knocks

As media opportunities become ever more dynamic, communications must move with the times.

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