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29 under 29: Not the usual suspects

PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Entertainment: Five ways to get into gaming

Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.

Careers: Setting up an agency - Going it alone

Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh the risks.

Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.

Careers: Redundancy... how I survived

Thanks to an austere economic climate, the threat of redundancy still looms over PR workers, particularly in the public sector. Kate Magee finds out how best to cope should the worst happen.

Creating coverage: Record breakers

Staging a Guinness World Record attempt is a great way for PROs to promote their campaign. Kate Magee looks at three successful cases studies and reveals some top tips for securing maximum media exposure.

Introducing the Future 5

PRWeek has teamed up with Octopus Communications to identify the five comms trends about which every PRO needs to know.

Journalism to PR: The other side of the divide

The trickle of journalists moving into PR has become a flood. But are they prepared for the challenge? Shafik Meghji reports.

Hack/flack job swap: Trading places

How would a journalist and a PR professional cope with swapping jobs for a week? PRWeek's Kate Magee and Bite Communications'. Mat Gazeley found out.

Online resources: Better connected

More and more online services promise to link PR execs and journalists, but which are the most useful? Alex Blyth investigates


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