Profile: Robert Saunders, head of comms, Nintendo UK
08 Dec 2010 | by Peter Hay
The head of comms at Nintendo is busy preparing for the launch of the firm's 3DS console. Peter Hay reports.
The lead IT agency of the United Nations has appointed AxiCom and Cohn & Wolfe to be global PR partners for the ITU Telecom World 2011 event.
The head of comms at Nintendo is busy preparing for the launch of the firm's 3DS console. Peter Hay reports.
Corporate websites are fast resembling those of TV channels, as firms embrace video and social media feeds. But are PROs ready to keep up with the demand for content? Suzy Bashford reports.
Firms need to be alert to what is being written about them and the importance of who is writing.
Don't let your brand display a split personality to customers in the social media space.
Containment and damage control are the name of the game when defusing negativity online.
Corporate comms teams must start taking social media more seriously and up their digital game.
Good things can happen when PR meets technology - it is all about going back to basics.
Key trends show that the online and offline worlds are coming together in one big network fusion.
Organisations should put PR at the heart of marketing and digital at the heart of PR.