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Sprinkling of Stardust on the web

28 Sep 2007

Digital specialist Headstream has been briefed by Paramount Pictures UK to promote upcoming fantasy film Stardust to an online audience and create prize tie-ins ahead of the UK premiere on 12 October. The film, starring Michelle Pfeiffer, Sienna Miller, Ricky Gervais and Robert De Niro, is based...

Text 100 to help Metacafe challenge YouTube in UK

28 Sep 2007

Text 100 has been brought in to promote video site Meta-cafe in the UK as it attempts to unseat YouTube as the market leader.

Civic New Media claims it is first ‘virtual agency’

27 Sep 2007 | by David Quainton

An agency is claiming to be the first to launch solely within a ‘virtual world’ to service clients operating within it.

GBC hangs on to Trend Micro brief

27 Sep 2007

Trend Micro, one of the world’s largest computer ­security firms, has retained Grant Butler Coomber after a competitive pitch.

Tanla drops Mantra for Switch

27 Sep 2007

Tanla Mobile has swapped agencies as it aims to highlight its involvement in a payment scheme that uses mobile phones as ‘digital wallets’.

LynkU.com calls in Seventy Seven

27 Sep 2007

New fashion website LynkU.com has appointed Seventy Seven PR to build its profile in the UK following a recent relaunch.

TECHNOLOGY FEATURE: Playtime is over

26 Sep 2007 | by Adam Hill

Games consoles have grown up, or so their PR teams would have us believe. Xbox 360, PlayStation 3 and Wii are all reaching out beyond young male gamers to a potentially vast mainstream audience. Adam Hill meets the teams of the ‘Big Three'.

NEWS ANALYSIS: Avoiding the Facebook backlash

26 Sep 2007 | by Clare O'Connor

Facebook is enjoying an extended honeymoon with the media and public, with clear potential for grassroots lobbying. But PROs need to tread carefully when using the site for campaigning, says Clare O'Connor.

MEDIA ANALYSIS: Less sleaze and more personality

26 Sep 2007 | by Suzy Bashford

Men’s magazine Nuts has launched a TV channel, but is aiming for a wider audience. Suzy Bashford looks at its tone and the best way for PROs to make a pitch.

Golin Harris to aid video service for eBay users

21 Sep 2007

Two former eBay staffers have hired Golin Harris to launch a video service that they hope will ‘breathe fresh life into eBay'.

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