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Resonate to clarify AOL UK positioning

26 Jul 2007 | by David Quainton

AOL UK has brought in Resonate for a wide-ranging brief to clarify the portal’s brand positioning in the wake of its change of ownership and ­restructure.

Consolidated fronts TV research

25 Jul 2007

Consolidated Communications' digital practice Connect has been appointed to build awareness of kids' channel Nickelodeon's first piece of large-scale worldwide research.

Firefly nabs global brief for launch of LG fridges

25 Jul 2007 | by Clare O'Connor

Firefly has won a global brief to launch Korean electronics conglomerate LG's new range of ‘chic' touch-sensitive refrigerators.

Say wins Netrank launch campaign

25 Jul 2007

Search engine optimisation company Netrank has hired London-based Say Communications for its UK launch.

Wild ride

25 Jul 2007

Sega has hired consumer shop Frank PR to work on two of its biggest game releases for 2007, The Golden Compass and Sonic Rush Adventure .

Hot Cherry lands web TV account

25 Jul 2007

Ford has hired consumer agency Hot Cherry to promote Where are the Joneses? , an online interactive sitcom sponsored by the motor company and developed by Steve Coogan’s production company, Baby Cow.

Harris takes key role for Sky-owned web service

25 Jul 2007

Sky-owned broadband provider UK Online has appointed former Biss Lancaster Euro RSCG associate director Linda Harris as its public relations manager.

Tripping out

18 Jul 2007

Four former managers from Expedia have founded a new travel website called Tvtrip.com.

Friction.tv ditches Cohn & Wolfe for Golden Goose

18 Jul 2007 | by Clare O'Connor

Friction.tv has ended its relationship with Cohn & Wolfe UK after less than six months.

Press releases with ‘a song and dance'

18 Jul 2007 | by Clare O'Connor

Newly published research indicates that 75 per cent of journalists would prefer to receive media-rich press releases than a standard email or Word file attachment.

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