iLuv retains Naked Ape for consumer and trade
30 May 2007
Naked Ape has been named as the retained consumer and trade PR agency for MP3 and iPod accessories brand iLuv.
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Evite hands UK brand launch to EdenCancan
30 May 2007 | by Joe Lepper
US Party planning website Evite.com has hired EdenCancan to handle the £250,000 launch of the brand in the UK.
Mantra steps in to social media
30 May 2007
Mantra PR has opened a stand-alone consultancy in response to the growing focus of traditional brands on social media.
Headbox taps online networks
30 May 2007
A youth marketing group is tapping into the growth of social networking by launching what it claims is ‘the UK’s first research and seeding community’.
Weber Shandwick wins £1m Nortel global brief
23 May 2007 | by Hannah Marriott
Canadian telecoms firm Nortel Networks has handed its global PR account to Weber Shandwick, parting company with a roster of agencies including the incumbent for EMEA region, Pleon.
New head expands Cohn & Wolfe digital strategy
23 May 2007
Cohn & Wolfe has signed up Keef Sloan as an associate director in an effort to expand the agency’s digital and entertainment offering.
Ubisoft game on
23 May 2007
French video games publisher Ubisoft is holding talks with agencies to work on upcoming games releases.
Digital age brings consumer closer
23 May 2007
Digital media will prompt customers into having far greater input into a brand’s communications, according to a pan-European survey released last week by Hotwire.
Bite takes on Samsung Mobile
23 May 2007
Samsung Mobile’s online content portal Samsung Fun Club has hsigned up Bite Communications after a two-way pitch.
Location, location, location
23 May 2007
Satellite navigation company Navman has set up a blog entitled Picture Yourself There.
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