to remove filtersONLINE SPECIAL: BRAND BUILDING... Create a spin on the web
21 Nov 2007 | by Hannah Marriott
Promoting a brand online can be extremely effective if the campaign is well judged. Hannah Marriott hears some top tips.
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PROFILE: Paul Fox, Head of PR and citizenship, Microsoft EMEA
22 Nov 2007 | by Matt Cartmell
As PRWeek enters the glass Death Star that is Microsoft London’s Victoria office and ascends the pristine escalator, little do we imagine that within half an hour we will be discussing the finer points of early nineties indie rockers The Wonder Stuff and Thousand Yard Stare.
ONLINE SPECIAL: ENTERTAINMENT PR... Even B movies get buzz online
21 Nov 2007 | by Mary Cowlett
Creating hype before a film’s release is best done on the web, where obsessive fans can feel part of the action.
BROADCAST ON THE WEB: Trust blooms online
01 Nov 2007 | by Mark Johnson
New research shows websites are almost as trusted as the BBC. Mark Johnson looks at what this means for brands and their broadcast PR strategies.
CAREERS AND TRAINING FEATURE: Training for the digital age
31 Oct 2007 | by Alex Black
Courses are having to adapt in order to keep pace with the fast-moving media industry. Alex Black outlines some of the most relevant ones on offer.
SOCIAL NETWORKING FEATURE: How we use Facebook
17 Oct 2007 | by Hannah Marriott
Like it or loathe it, Facebook is hard to ignore. Hannah Marriott spoke to four consultants about their relationship with the social networking phenomenon .
PROFILE: Zoe Arden, Director of communications and inclusion, BT Retail
03 Oct 2007 | by Hannah Marriott
Zoe Arden should have arrived for her interview wearing star-spangled hot pants and a golden headdress. Because - by all accounts - BT Retail's comms director may actually be Wonder Woman.
TECHNOLOGY FEATURE: Playtime is over
26 Sep 2007 | by Adam Hill
Games consoles have grown up, or so their PR teams would have us believe. Xbox 360, PlayStation 3 and Wii are all reaching out beyond young male gamers to a potentially vast mainstream audience. Adam Hill meets the teams of the ‘Big Three'.
BROADCAST PR: Using the web for video
01 Aug 2007 | by Helen Gregory
Internet programming is a key part of any broadcast PR campaign. Helen Gregory looks at a changing sector.
FEATURE: TOP 40 TECH CONSULTANCIES 2007
16 May 2007 | by Alex Black
The combined income of the top 40 tech agencies grew by a solid 10 per cent in 2006. Alex Black reports.
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