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Sony to split consumer electronics PR brief in two putting Cake on alert

12 Jun 2013 | by John Owens

Sony is shaking up its flagship consumer electronics PR work by hiving off its press office from campaigning work.

HTC seeks agency help for flagship HTC One handset

16 May 2013 | by John Owens

HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.

BlackBerry parts ways with Good Relations but retains Frank after global review

30 Apr 2013 | by Lynsey Barber

BlackBerry will continue to work with Frank PR in the UK but has ended its relationship with Good Relations following a worldwide review of its communications line-up.

Football Manager owner Sports Interactive slammed for mega-pitch

24 Apr 2013

Games manufacturer Sports Interactive is facing a torrent of complaint for inviting ten agencies to take part in a full-scale pitch for its flagship Football Manager game.

Sony UK prepares for pitch process ahead of PlayStation4 launch

10 Apr 2013 | by John Owens

Sony is preparing to pitch out its high-profile gaming work including the make-or-break launch of the PlayStation4.

Sony reviews US consumer electronics support

08 Feb 2013 | by Lindsay Stein, PRWeekUS

Sony Electronics is in the early stages of a pitch process in the US for its consumer electronics business, putting incumbent Atomic on alert.

Blinkbox in talks with agencies after split with Shine

31 Jan 2013 | by John Owens

Tesco-backed Blinkbox is shaking up its comms as it seeks further growth for its film and online TV on-demand service in a crowded market.

US data storage firm Brocade in agency hunt

13 Dec 2012 | by Lynsey Barber

US data storage multinational Brocade is reviewing its comms requirements in the UK.

Russia's Mail.Ru Group seeks agency help for international games drive

28 Nov 2012 | by Hannah Crown

Russia's largest internet group is looking for global agency help for video games launches as part of ambitious international growth plans.

BT Vision kicks off bid to attract sports fans with agency hunt

21 Nov 2012 | by John Owens

BT has launched a comms hunt thought to be worth up to £3m as it prepares for a huge investment in sport to boost its struggling digital TV service.

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