Our digital challenges - Rachel Cameron, Samsung
05 Nov 2009
Rachel Cameron - Head of PR, Samsung
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Shel Israel warns PR professionals they must change with the times
13 Nov 2009 | by Peter Hay and Arun Sudhaman
Controversial social media expert Shel Israel has hit out at the social media practices of PROs in an exclusive interview with PRWeek.
Our digital challenges - Jon White, Webcredible
05 Nov 2009
Jon White - PR & marketing manager, Webcredible
Our digital challenges - Kelly Davies, Confused.com
05 Nov 2009
Kelly Davies - PR manager, Confused.com
Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle
04 Nov 2009 | by Phil Szomszor
The path to success lies in mastering a whole new set of skills to add to the traditional ones.
Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control
04 Nov 2009 | by Meredith Bradshaw
We must do more to define what digital means for PR - and embrace its challenges head on.
Paul Armstrong, Kindred - Put strategy before tactics
04 Nov 2009 | by Paul Armstrong
Social media are not the only way to execute strategy. Choose the right tool for the job at hand.
Mark Pack, Mandate - Turn negative into positive
04 Nov 2009 | by Mark Pack
One of the latest big shifts in digital is to embrace customers with strong views, for or against.
Russell Goldsmith, markettiers4DC - Be a leader in branded video
04 Nov 2009 | by Russell Goldsmith
Ofcom regulation of video-on-demand could be an opening for PR to seize ownership of this area.
Will Scougal, Mischief - The new kings of content
04 Nov 2009 | by Will Scougal
With the consumer as king, content has become the court jester, performing on multiple stages.
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