Laura McKechan: Mastering the art of war
17 May 2012
Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary of World War One. Adam Hill reports.
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Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
Self-confessed workaholic and We Are Social founder Robin Grant tells Sara Luker why the PR industry is missing out on the digital boom.
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
The Arts: Trinity House draws strength from Monet
10 May 2012
Trinity House Paintings, a specialist art dealership, employed Gong Muse to promote its launch in New York internationally.
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit.
Voluntary Sector: Greenpeace video goes down a storm
03 May 2012
Greenpeace was concerned about lobbying by Volkswagen against greenhouse gas reductions in Europe. When VW launched a Star Wars-themed ad campaign last year, the charity spotted an opportunity to take its concerns to a wider audience.
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