Paddy Power seeks agency help to stage more stunts
17 May 2012 | by Sara Luker
Bookmaker Paddy Power is looking to maintain its reputation for controversial stunts by issuing targeted briefs to agencies.
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More than a quarter of people aged over 55 are using social media to talk to big brands, according to new research.
Bookmaker Paddy Power is looking to maintain its reputation for controversial stunts by issuing targeted briefs to agencies.
The once-leading social media site MySpace has held talks with agencies as it prepares for a brand relaunch towards the end of the year.
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