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'Silver socialisers' embracing social media to engage with brands

More than a quarter of people aged over 55 are using social media to talk to big brands, according to new research.

Paddy Power seeks agency help to stage more stunts

Bookmaker Paddy Power is looking to maintain its reputation for controversial stunts by issuing targeted briefs to agencies.

MySpace in agency talks ahead of brand relaunch

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand relaunch towards the end of the year.

Laura McKechan: Mastering the art of war

Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary of World War One. Adam Hill reports.


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