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Lucre to lobby for improved child travel safety for BubbleBum

Lucre has been appointed to lobby for safer child transport laws as part of a brief from car seat manufacturer BubbleBum.

Agency sought to embed Climate Week as a 'cultural moment'

A major climate change campaign has launched a hunt for comms support as it enters its third year.

Consumer: Sports bra shows some real panache

After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.

The Arts: Trinity House draws strength from Monet

Trinity House Paintings, a specialist art dealership, employed Gong Muse to promote its launch in New York internationally.

Apple, Google, Microsoft: Whose PR approach is the most effective?

The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.


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