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I’m A Celebrity... Get Me Out Of Here! is the annual carnival of the grotesque that this year has thrown a lifeline to a bunch of people who were once, a very long time ago, vaguely known to the public.
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In World War Two, when radar was a new British invention, military planners countered its deadly efficiency with the use of chaff. By spreading a cloud of thin aluminium strips, an aircraft could swamp radar screens with sufficient misinformation to make it impossible to plot its true image.
In the recent Comprehensive Spending Review, the Government failed to make a realistic settlement for social care. Although we got a much-welcomed promise of an adult social care green paper, for the next three years social care providers will have less than one per cent extra in real terms. Read on...
‘New research shows that PR surveys are once again proving their value as one of the most effective ways of achieving high-visibility editorial coverage. When questioned by researchers, more than 80 per cent of PROs said survey-based ideas featured in new business pitches.’
The BBC employs thousands of journalists and hundreds of press officers and assistants. Yet its recent PR failures have been caused by its utter lack of news sense.
Few would blame royal media advisers for using the occasion of Diana’s inquest to renew their call for curbs on paparazzi activities around William and his on-again girlfriend, Kate Middleton.
In the days before computers and health and safety, the spike was a central feature of every newspaper and magazine office.
Access to the weekly PRWeek Viewpoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).
Here we go again. Not just the verbal jousting that marks the start of the phony election season.
