MEDIA ANALYSIS: The Sun gobbles up online rivals
28 Nov 2007 | by Robert Gray
The Sun's online offering has proved hugely popular with the public and PROs alike. Robert Gray looks at the factors behind thesun.co.uk's meteoric rise.
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MEDIA ANALYSIS: It pays to listen carefully to the Echo
05 Dec 2007 | by Kate Magee
As one of the UK's biggest paid-for regional titles, the Liverpool Echo is an obvious target for PROs seeking a mass audience. But, as Kate Magee discovers, a tailored rather than scattergun approach is required.
REPUTATION CHECK: Retailer ethics leave shoppers cold
21 Nov 2007 | by Claire Murphy
In the wake of the Gap child-labour scandal, consumers are cynical about retailers' ethics.
MEDIA ANALYSIS: N Ireland media enter new era
21 Nov 2007 | by Gemma O'Reilly
Now that political violence is no longer dominating headlines in Northern Ireland, Gemma O'Reilly looks at whether there is more space for consumer news.
MEDIA ANALYSIS: Wake up to the potential of GMTV
14 Nov 2007 | by Hannah Marriott
ITV's flagship breakfast show might seem like a soft option, but it can be an effective way to get a message out to a large audience. Hannah Marriott reports.
MEDIA ANALYSIS: Local radio with an Original slant
07 Nov 2007 | by Robert Gray
In its native Canada, CanWest MediaWorks has a diverse array of media interests spanning television, radio, newspaper and online brands.
MEDIA ANALYSIS: An hour for more than just women
31 Oct 2007 | by Kate Magee
Woman's Hour is as influential as ever. With its strong desire to inform, it tackles subjects from make-up to the Darfur crisis and remains a key medium among opinion formers and community leaders alike, says Kate Magee.
MEDIA ANALYSIS: New sport mags ask for content
25 Oct 2007 | by Robert Gray
ShortList, a new free weekly men's title, has received glowing praise from the sector. Robert Gray looks at its PR potential, and that of rival magazine Sport .
NEWS ANALYSIS: Star ascendant among Sundays
17 Oct 2007 | by Robert Gray
It might seem difficult at first glance to see what unites Daily Star Sunday with the FT . But the papers at the bottom and top of the market are the only newspapers to have registered rises in circulation over the year to the end of September.
MEDIA ANALYSIS: Turning a book into a bestseller
10 Oct 2007 | by Robert Gray
Amid a flood of new titles, capturing the attention of the book-buying public is no mean feat. Robert Gray looks at how PROs can make their titles stand out.
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