The Big Issue: use a streetwise pitch
08 Dec 2005 | by Alex Black
As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage
Three firms will scrap it out to become Orange's retained consumer agency in the UK.
As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage
The beginning of the festive season saw a shift away from foreign aid stories to coverage of homegrown charity issues last month.
Cancer charity Tenovus is seeking to educate people about the connection between lifestyle and cancer.
The London arm of St John’s Ambulance has hired agency support as it seeks volunteers and cash in an increasingly competitive charity sector.
Cancer Research UK has signed up model Nell McAndrew to encourage people to get involved in its sponsored running events.
Friends of the Earth has teamed up with The Co-operative Bank to give business clout to its climate change campaigns.
A not-for-profit TV production outfit is promoting short video diaries by people in developing countries.
Open a newspaper and you will find it hard to avoid some sort of survey. But, asks Steve Hemsley, is it lazy PR?
Over-50s specialist Saga Holidays is reviewing its PR strategy as it strives to maintain its appeal to a new breed of action-seeking pensioner.