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Cake brings David Seaman to Trafalgar Square for Sky's pay-as-you-go service

Sky's Now TV gave former Arsenal and England goalkeeper David Seaman his own pitch on Trafalgar Square last week to face penalties from members of the public.

PRWeek podcast: TripAdvisor case shows why brands must engage

The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.

Watch behind-the-scenes video of PRWeek's 29 under 29 photoshoot

Watch behind-the-scenes footage from the 29 under 29 photoshoot and the winners giving advice to other young PR professionals about how to climb the career ladder.

29 under 29: Not the usual suspects

PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Video: PRWeek Awards 2011: An overview of the night

The Awards 2011 book will be available in this week's issue of PRWeek

Video: PRWeek Awards 2011: Alastair Campbell apologises to the PR industry for 'spin doctor' label

Alastair Campbell apologised to over 1,200 senior PR professionals at the PRWeek Awards 2011 for tarring them with the 'spin doctor' brush.

Entertainment: Five ways to get into gaming

Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.

Creating coverage: Record breakers

Staging a Guinness World Record attempt is a great way for PROs to promote their campaign. Kate Magee looks at three successful cases studies and reveals some top tips for securing maximum media exposure.

Top journalists and consultants show support for FA comms machine

The England team and Football Association have come under sustained fire after the country's lacklustre exit from the FIFA World Cup, but media insiders argued the FA's comms operation should not take the brunt of the blame.

Profile: Ailana Kamelmacher, founder, Story PR

Just two years into a new venture, Story PR's founder has won former employer Innocent as a client. Gemma O'Reilly talks to her.


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