PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.
Sky's Now TV gave former Arsenal and England goalkeeper David Seaman his own pitch on Trafalgar Square last week to face penalties from members of the public.
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.
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