Editorial: Lead role for PR in play for BBC fees
18 Sep 1998 | by BELINDA LAWSON
News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists.
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BRUSSELS: Adamson BSMG has won a five-way pitch to handle EU public affairs for direct selling company Amway.
News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists.
BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract to persuade Bulgarians of the case for economic reform and to give strategic advice to the Bulgarian government information service.