Consumer PR - July 2009
22 Jul 2009 | by Claire Murphy
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
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You've heard of the G8 group of nations. Now meet PRWeek's very own G8 group of agency leaders, brought together to consider how agencies can evolve to fit changing client needs. Click on each essay to read their views on cross-discipline pitching, their best-ever client relationships, and what they...
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
PR agencies are clamouring to take part in the Middle Eastern gold rush. Where's the sustainable business?