16 Dec 2011
Campaign: The Voyage of the Dawn Treader Client: 20th Century Fox PR team: Beatwax Timescale: November 2009-March 2011 Budget: 400,000
20th Century Fox wanted to create a global campaign to promote the third Chronicles of Narnia film, The Voyage of the Dawn Treader. After the box office...
16 Dec 2011
Campaign: W London Premiere Client: Starwood Hotels PR team: John Doe Communications Timescale: September 2010-March 2011 Budget: 100,000
Starwood Hotels asked John Doe Communications to launch W London, its first major property in the UK.
Objectives
- To introduce the W brand...
16 Dec 2011
Campaign: Music for RAIN Client: The Coca-Cola Company PR team: Paratus Communications Budget: 20,000 Timescale: March 2011
Coca-Cola has promised to provide at least two million Africans with clean water and sanitation by 2015 as part of its Replenish Africa Initiative (RAIN).
Earlier...
16 Dec 2011
Campaign: The Living Lab Client: Pizza Express PR team: Unity Timescale: October 2010-February 2011 Budget: 150,000
After turning 45, Pizza Express wanted to reinvent itself for the next 45 years. Unity was asked to come up with ideas ranging from design to service and food, to build...
16 Dec 2011
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale: February-April 2011 Budget: 25,695
Mitchells Butlers pub and carvery chain Crown Carveries wanted to capitalise on the royal wedding and asked Willoughby PR to create coverage.
Objectives
- To generate...
12 Dec 2011
| by Donna Imperato
What were your agency s three highlights of the past year?
It s hard to narrow it down, but I d have to say that our three biggest highlights were exceeding our budget with double digit growth, advances on the digital front and being ranked as one of Advertising Age s Best Places to Work :
*...
23 Nov 2011
| by Alix Robson, APR Communications
The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
23 Nov 2011
| by Nikki McReynolds, Spectrum Brands
PROs who have worked on the client side help create clever cut-through in competitive sectors.
23 Nov 2011
| by Justin Shaw, Communications Management
Education, in its many forms, is a driving force for human advancement and social equality.
15 Nov 2011
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