Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
A focus on the bottom line, need for insight and demand for creativity will drive PR forward.
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See you in court
17 Dec 2012 | by Andrew Ceasar-Gordon, Electric Airwaves
"Never trust the British", tweeted an American journalist following the war of words and legal threats that has erupted battle between two of the biggest figures in the technology world.
Progress but room to grow
04 Dec 2012 | by Francis Ingham, PRCA
The PR industry has come a long way, but there are still major challenges to overcome.
Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
It's time to get off the fence, grow up, and deliver fresh ideas for the next decade.
Look at the bigger picture
04 Dec 2012 | by Colin Byrne, Weber Shandwick
Telling engaging stories in a visual way will see film-makers become increasingly important.
The power of a word
21 Nov 2012
Don't ignore the potency of generating a delicious turn of phrase, says Electric Airwaves MD Andrew Caesar-Gordon.
Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy
21 Nov 2012 | by Adam Hill
Turning likes into pounds is more tricky than just clicks equalling cash.
Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies - The million-dollar question
21 Nov 2012 | by Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies
A focus on empowering people to ask the right question will help the net deliver the answer.
Chris Jackson, Cicero - Digital is constantly evolving
21 Nov 2012 | by Chris Jackson, Cicero
Building a digital strategy is very different from building one for PR or public affairs.
Digital Essays: Alan Parker, GolinHarris - Tell a continuous story
21 Nov 2012 | by Alan Parker, GolinHarris
Marketing needs to switch from one-off campaigns to continuous, real-time narratives.
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