Big changes, big demands
04 Apr 2013 | by Camilla Horwood, Edelman
The NHS reforms and wider mix of health stakeholders pose a challenge to those in PR.
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SSE's pre-recording pitfalls
12 Apr 2013 | by Andrew Caesar-Gordon, Electric Airwaves
SSE's head of corporate affairs discovers the perils of crafty editing
Keep the staff in rude health
04 Apr 2013 | by Liz Shanahan, FTI Consulting
The NHS changes may put more pressure on firms to support the health of their employees.
Listen local, act local
04 Apr 2013 | by Sarah Wrixon, Salix Consulting
In the new health service, it's the opinions of GPs and their patients that will count the most.
Defending the indefensible?
04 Apr 2013 | by Christine Chapman, Cohn & Wolfe
Big pharma deserves some good PR - and there are increasing opportunities to create it.
Interflora fails to deliver
25 Mar 2013 | by Andrrew Caesar-Gordon
If your business is sending flowers, don't muck up Mother's Day and ignore the social media fall-out...
Blackberry fails to connect
04 Feb 2013 | by Andrew Ceasar-Gordon, Electric Airwaves
Key messages are great but point blank refusals of journalists' questions will only guarantee you poor coverage, says Electric Airwaves' managing director Andrew Caesar-Gordon.
Goldman Sachs defies opinion
23 Jan 2013 | by Andrew Caesar-Gordon, Electric Airwaves
In a fortnightly series, Electric Airwaves MD Andrew Caesar-Gordon analyses how one corporate message has played out through the media.
See you in court
17 Dec 2012 | by Andrew Ceasar-Gordon, Electric Airwaves
"Never trust the British", tweeted an American journalist following the war of words and legal threats that has erupted battle between two of the biggest figures in the technology world.
Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
A focus on the bottom line, need for insight and demand for creativity will drive PR forward.
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