Guest opinion: Malcolm Gooderham from the SXSW festival
15 Mar 2012
The SXSW festival is famous for, among other things, showcasing the shape of things to come. For example, Twitter was 'discovered' here in 2007.
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During the early stages of the Arab Spring a little over a year ago, Vodafone attracted a huge amount of negative publicity for appearing to co-operate with the old Egyptian regime of President Mubarak and against street protesters in the weeks before he was forced out.
The SXSW festival is famous for, among other things, showcasing the shape of things to come. For example, Twitter was 'discovered' here in 2007.
In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.
There was an enticing row over ethics last week at the Holborn offices of Bell Pottinger. It took place between Jimmy Wales, co-founder of online encyclopaedia Wikipedia, and Chime boss Lord Bell.