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Is blogging the 21st-century equivalent of citizen band radio, the personal radio technology that became so popular in the late 1970s that it was included in a Coronation Street plotline and spawned a generation of bad Burt Reynolds 'Good Ol' Boy' movies?
While the likes of Cristina Odone and Rod Liddle throw their toys out of the pram over their relationships with PROs, the comms industry itself seems more concerned with issues closer to home.
We stand on the cusp of a revolution. Anyone who works in the media at the moment, whether a producer of content or a PR professional, realises we've reached another crossroads.
