Polly Rance: The countdown is on for London 2012
23 Nov 2011 | by Polly Rance
Everywhere I look, from the Hackney Council website, to Trafalgar Square, I see countdown clocks to the 2012 Games.
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Barack Obama clearly understood the power of communications and pioneered the use of social media in political campaigning to harness the goodwill of people and create a movement based on a simple story - change.
Everywhere I look, from the Hackney Council website, to Trafalgar Square, I see countdown clocks to the 2012 Games.
30 November 2011 is shaping up to be a big day for public sector comms as the unions take to the streets in protest over a range of issues, notably over public sector pay and pensions.
The PR industry has its fads and fashions like any other, and public sector PR is no exception. At the moment it seems that the entire profession is obsessed by social media and its various applications, and that's no surprise, as it can be a very powerful tool.
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Local public service comms teams need to focus on internal comms as the sector goes through one of its most challenging periods.
Later this autumn, Channel 4 is screening a new drama called Top Boy, a fictionalised account of urban gang culture, set in Hackney.
The news that Leicestershire County Council will abolish its head of communications post marks the latest evidence of a worrying trend to downgrade the top PR role in local government.