Chance for PR to shine in a crisis
17 Oct 2008 | by Paul Mylrea
We are in uncharted territory. Waking up on a Monday morning to headlines that Britain's banks are being nationalised is something to tell the grandchildren.
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When things go wrong in large public organisations, it can get very messy. Finger pointing, party politics, hot-headedness... it all starts to unravel.
We are in uncharted territory. Waking up on a Monday morning to headlines that Britain's banks are being nationalised is something to tell the grandchildren.
The worsening economic downturn brought about by the global credit crunch means that it is time for decisive leadership from local government. Every area of the country is feeling the effects, and belts are already being tightened as family budgets come under pressure.
It is rare to find yourself at the receiving end of the very public services you are promoting.
The boom-turned-bust will lead to both risks and opportunities for public sector PR in the coming weeks and months.
This week the TUC made a brave case for more public spending but this is unlikely to be matched by the promises at the party conferences in the following weeks.
Did you win? The winners' names are already inscribed on gilt cards and slotted into sealed envelopes. But you'll have to wait until October to find out if you carried off a PRWeek award.
I seem to have spent much of the past month wrestling with foreign languages, staring at the net and anxiously watching the clock.
A soldier shoots himself in the foot and staggers into the medical tent bleeding profusely. The doctors have to decide whether to treat the wound by removing the bullet or leave it to fester and perhaps become gangrenous.