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Profile: Dominic McKay, director of communications and public affairs, Scottish Rugby Union

The comms and public affairs director for Scottish Rugby Union tells Kate Magee how he plans to rival the beautiful game's dominance.

Reputation: Are management consultancies a threat to PR?

They have the budgets and boardroom access that PR agencies would die for. So what exactly can the industry learn from management consultancies? Kate Magee finds out

Reputation survey: Undercover investigations - Stars survive scandals

The public has still not forgiven Johnnie Walker for drug abuse, but John Higgins and Lawrence Dallaglio have been less damaged by tabloid scandals, new research shows.

Sally Rhodes, Trimedia: Engaging hearts and minds

Behavioural change is the key PR issue of the day and campaigns must hit home at a local level


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