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Profile: Angela Watts, V-P of marketing and comms, Spotify

Spotify's new head of comms has a tough challenge ahead but is a firm believer in the gentle approach, finds Arun Sudhaman.

Procurement: The buying game

As more client procurement departments become involved in the agency selection process at the outset, Arun Sudhaman hears from industry experts on how this is impacting practitioners.

Steve Howell, Freshwater: Switch on to local concerns

PR professionals must be aware that what is good for London may not be good for the regions.

Martin Long, Golley Slater: Forging close relationships

Local agencies are proving their worth as global brands seek better value for their money.

Sally Rhodes, Grayling - One size no longer fits all

An international agency must speak the local language - both literally and figuratively.

Caroline Kinsey, Cirkle: Thriving despite the slump

Agencies that have survived the recession have emerged leaner and more driven than before.

Matt McKenna, McKenna Townsend: Where the word is still king

Comms professionals should use copywriting skills to engage with an online audience.

Rachel Hargrave, The Phoenix Partners - Life in a post-recession world

The public and third sectors may still have the jitters, but things are looking up elsewhere.

Editor's desk: Menshealth.co.uk

Who uses menshealth.co.uk?

Editor's Desk: Isobel McKenzie-Price, editorial director, housetohome.co.uk and Ideal Home

Ideal Home, a monthly homes magazine that has been running since 1920, has just undergone a major relaunch. PRWeek asks the editor about the changes.


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