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Best event: Bert Rutten Dressage Masterclass
As both Rob Brown, MD of Staniforth and author of Public Relations and the Social Web, and Lansons' Sanders point out, social media guidelines should be rooted in common sense.
Social media have become impossible to ignore.
As much as online resources can be helpful for companies wanting to put together their own social media policies, it is important the culture of the agency, or the client, is taken into account, as well as the environment in which they operate.
'If social media are to have any energy or vitality to them, employees should feel free to speak openly about their work and experiences,' advises Edelman's Stern.
The vast majority of the public believes England's 2018 World Cup bid will be damaged by The Sunday Times' allegations of corruption at FIFA, new figures show
Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.
Thames & Chiltern champions include Thames Water's Bin It Don't Block It drive.
Approach PR is among Yorkshire's winners for its Dales Does Bollywood campaign.
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