Profile: Jace Tyrell, director of comms, New West End Company
02 Dec 2010 | by Kate Magee
The director of comms for the West End's prime shopping area has prepared long and hard for the Christmas rush. Kate Magee reports.
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Midlands champions include Willoughby PR and Derbyshire County Council.
The director of comms for the West End's prime shopping area has prepared long and hard for the Christmas rush. Kate Magee reports.
Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh the risks.
The public ranks the most Royals-obsessed media and appears jaded with the coverage of Prince William's engagement announcement.
Best event: Bert Rutten Dressage Masterclass
As both Rob Brown, MD of Staniforth and author of Public Relations and the Social Web, and Lansons' Sanders point out, social media guidelines should be rooted in common sense.
Social media have become impossible to ignore.
As much as online resources can be helpful for companies wanting to put together their own social media policies, it is important the culture of the agency, or the client, is taken into account, as well as the environment in which they operate.
'If social media are to have any energy or vitality to them, employees should feel free to speak openly about their work and experiences,' advises Edelman's Stern.