Maureen Corish: Stepping away from convention
26 Apr 2012 | by David Benady
The indie music-loving Random House comms director is determined to propel the book publisher into the digital era, finds David Benady.
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Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Sport: Betfair scores with Man U web Q&A
26 Apr 2012 | by John Owens
Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official betting partner.
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
The head of PR for Adidas UK & Ireland is preparing for the most challenging summer of her career, reports John Owens.
Voluntary Sector: Disability group forces coalition into U-turn
19 Apr 2012 | by Kate Magee
Leonard Cheshire Disability, Mencap and Sense united to highlight the impact cuts to the mobility component of the Disability Living Allowance will have to disabled people in residential care.
Lobbying under scrutiny
18 Apr 2012 | by Kate Magee
The row between Bell Pottinger and The Bureau of Investigative Journalism has again thrust lobbying into the spotlight. Kate Magee assesses its impact on the public affairs industry.
Voluntary sector: Footballers kick-start blood cancer cause
05 Apr 2012 | by John Owens
As part of its Give Blood Cancer the Red Card campaign, Leukaemia & Lymphoma Research wanted to spread local awareness of its lifesaving work at a football match between Nottingham Forest and Coventry City. This was particularly relevant because Nottingham City Hospital is part of a UK clinical trials...
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