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When the BBC announced cost-cutting plans to axe 6 Music in February, it did not anticipate the resulting high-profile campaign to save the radio station by music journalists, loyal listeners and celebrities such as David Bowie, Lily Allen and Jarvis Cocker.
The England team and Football Association have come under sustained fire after the country's lacklustre exit from the FIFA World Cup, but media insiders argued the FA's comms operation should not take the brunt of the blame.
PR agencies weathered the economic storm of 2009 and even managed slight growth on average, figures published by PRWeek today reveal.
Asda is launching a digital initiative to enlist its customers to blog about politics in the run-up to the general election.
Which type of marketing discipline is best placed to develop a core campaign idea?
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