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There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha Edwards looks at the attributes a true specialist needs to succeed.
Alastair Campbell apologised to over 1,200 senior PR professionals at the PRWeek Awards 2011 for tarring them with the 'spin doctor' brush.
The Department of Health is preparing a massive £85,000 per month PR brief as it revisits its approach to PR and turns its back on 'single issue campaigns'.
John Doe scooped four awards at the PRWeek Awards last night, including Consultancy of the Year.
PR professionals' job descriptions have changed dramatically in the past few years as digital has increased in importance and priorities have shifted, finds Cathy Bussey.
The Department of Health's newly appointed comms director Sam Lister has a daunting mission ahead of him, senior PR professionals have warned.
The Department of Health has appointed The Times' health editor Sam Lister to head up its comms.
How social media should be integrated across a business has been named by client leads as one of their key social media challenges.
The majority of the UK PR industry is based in London, figures from the PR Census show. Are non-London agencies missing out? Cathy Bussey investigates.
PRWeek has linked up with Octopus Communications to identify innovation in five key comms trends.
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