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Office of Fair Trading tells comms professionals to rethink Twitter tactics

PR professionals have been warned to change the way they use Twitter and other social media platforms following groundbreaking action by the Office of Fair Trading.

Entertainment: Five ways to get into gaming

Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.

Careers: Setting up an agency - Going it alone

Starting your own agency can be daunting, but if you get it right, the rewards can far outweigh the risks.

Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.

Careers: Redundancy... how I survived

Thanks to an austere economic climate, the threat of redundancy still looms over PR workers, particularly in the public sector. Kate Magee finds out how best to cope should the worst happen.

Young deterred from volunteering opportunitites by coverage of disasters

Media coverage of famine and disasters in the developing world is deterring young people from taking part in volunteering, a report claims.

Creating coverage: Record breakers

Staging a Guinness World Record attempt is a great way for PROs to promote their campaign. Kate Magee looks at three successful cases studies and reveals some top tips for securing maximum media exposure.

Introducing the Future 5

PRWeek has teamed up with Octopus Communications to identify the five comms trends about which every PRO needs to know.

Journalism to PR: The other side of the divide

The trickle of journalists moving into PR has become a flood. But are they prepared for the challenge? Shafik Meghji reports.

Hack/flack job swap: Trading places

How would a journalist and a PR professional cope with swapping jobs for a week? PRWeek's Kate Magee and Bite Communications'. Mat Gazeley found out.


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