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Going green: Corporates are bowing to public opinion and greening up their acts

11 Dec 1998 | by STEPHANIE FRANCE

The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given the bewildering assortment of products on offer, brands which can be trusted are most likely to end up in the...

Peretti to push London restaurants

27 Nov 1998 | by SOPHIE BARKER

The London Tourist Board (LTB) has appointed Peretti Communications to handle its 1999 London restaurant promotion campaign.

CAMPAIGNS: Animal adoption at London Zoo - Public Awareness

27 Nov 1998 | by JENNIFER WHITEHEAD

For five years, London Zoo has been running Adopt-an-Animal Week. The aim of the week is to raise funds for the zoo by getting the public to sponsor different animals, and in return they receive a certificate, a free ticket to the zoo and their name displayed on a thank you board.

Robinson takes over Crawley Council PR

20 Nov 1998 | by HARRIOT LANE FOX

Crawley Borough Council has appointed Mark Robinson as its first communications head, to lead its newly strengthened marketing and PR team.

STOP PRESS: Camron lands Optika Group PR

13 Nov 1998 | by SOPHIE BARKER

The Optika Group, which owns 28 opticians across the UK, including the David Clulow store brand, has appointed Camron PR to raise its image with younger consumers (PR Week, 16 October). The account carries a six-figure fee and was awarded last week following a competitive pitch involving three agencies....

DIARY: PROs are no wall flowers when it comes to charity

30 Oct 1998 | by IAN DARBY

In a bid to raise money for charity the Children s Society several intrepid PR folk are setting off to walk along the Great Wall of China next month.

Threeway race for presidency of the IPR in 2000

16 Oct 1998 | by SIMON ELLERY

Three candidates are competing for the IPR s year 2000 presidency: Shandwick Welbeck chief executive Alison Clarke; British Red Cross marketing director John Gray, and Leedex (Manchester) managing director Rob Brown.

Editorial: Now a word about our sponsors

02 Oct 1998 | by MARK FLETCHER

With the Labour Party Conference in full swing this week, the national media are having a field day with the overtly commercial tone of Blackpool 98, accusing the Government of renting out its MPs and latching on to delegates references to a party for sale .

Profile: Julia Record, Savoy Group - The five-star PR treatment/Julia Record, who began her job as group communications director at the Savoy Group this week, has a keen interest in the very different world of voluntary sector PR

02 Oct 1998 | by SIMON ELLERY

In 1993, while working as an account director for travel PR company Paramount Publicity, she handled media relations for a then little-known charity for people with disabilities, MacIntyre Care. One of its patrons, Sarah Ferguson, the Duchess of York, had volunteered to part-climb Mount Everest to help...

Consumer and trade PR under review at Braun

11 Sep 1998 | by NICOLA TYRRELL

Consumer electronics giant Braun is reviewing its consumer and trade PR arrangements, an account believed to be worth a six-figure fee.

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