NEWS: Joint effort by Shandwick and Paragon takes on CIM account
01 Nov 1996 | by REBECCA DOWMAN
A Shandwick double bill, of Paragon and Shandwick Public Affairs, has carried off the Chartered Institute of Marketing s PR account.
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NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
CAMPAIGNS: INTEGRATED MARKETING; Urging bosses to have blind faith
04 Oct 1996 | by PETER ROBINSON
Client: Royal National Institute for the Blind PR Team: In-house; advertising: DMB&B Campaign: Blind in Britain: the employment challenge Timescale: 9-16 September Budget: PR pounds 10,000, advertising pounds 350,000
NEWS: Hirst takes marketing position at Southwark
16 Aug 1996
Amanda Hirst has been named as Southwark Council s first head of marketing and communications.
NEWS: Moxham departs Le Fevre for new role at Superdrug
07 Jun 1996
Superdrug, the high street chemist chain, has poached Angie Moxham as its first head of corporate affairs in a bid to forge a more proactive PR strategy.
MEDIA: What the Papers say; Education sponsorship must try harder
31 May 1996
In the week when BAT was slammed for its proposals to sponsor a London technology college, the National Consumer Council published guidelines on the growing trend of corporate sponsorship of educational resources. According to the NCC these are biased, plastered with company logos and actively encourage...
NEWS: Yachts in BT race will go around the world with H&K
24 May 1996
Hill and Knowlton has netted the pounds 100,000-plus PR account for the BT Global Challenge round the world charity yacht race.
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