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Why don't we trust Government stats?

18 Nov 2005

The latest evidence of declining public trust in official government information was unveiled this week by Mori. Sarah Robertson examines its findings, gauges industry reaction and asks what should be done.

US tries to paint a better picture

16 Sep 2005 | by Nick Deluca

In the wake of Hurricane Katrina and Iraq, an American public affairs expert weighs up the challenge facing the nation's newly appointed reputation manager.

News Analysis: Whitehall strives for open comms

04 Feb 2005

The Government Communications Network promises to change how Whitehall engages with the public. Sarah Robertson investigates its impact.

News Analysis: Gambling brands battle for punters

04 Feb 2005

As new gaming websites continue to spring up, Tom Williams investigates how they, and traditional high-street bookmakers, are shaping their image to pull in punters as the Government reforms gambling laws.

News Analysis: Party PROs set for doorstep battle

21 Jan 2005

As the main political parties prepare for this spring's expected general election, Tom Williams looks at how a localised approach will be crucial to the outcome and identifies the structures and people behind the campaigns.

News Analysis: NGOs rethink PR in wake of tsunami

14 Jan 2005

When a disaster such as the Asian tsunami receives blanket coverage, how do charities not directly involved maintain their media profile? Ian Hall investigates. The devastation caused by the South-East Asia tsunami disaster has - quite understandably - dominated the news agenda for the past three weeks.

News Analysis: Travel giants build on brand loyalty

07 Jan 2005

Before the tsunami tragedy, Tom Williams talked to the UK's leading travel firms about their PR strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain the big issues. Long before the heads of comms at Britain's biggest travel firms had gone out to buy...

News Analysis: PR blitz confronts binge drinkers

03 Dec 2004

With Britons preparing to embark on their annual festive booze spree, Sarah Robertson analyses efforts by the Government, charities and the alcohol industry to warn people of the ill-effects of binge drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity...

News Analysis: Regions lobby for civil service jobs

19 Nov 2004

Provincial councils and other urban authorities across the UK are launching charm offensives to encourage government departments to relocate. Sarah Robertson analyses how PR and lobbying are driving the battle. Since Sir Michael Lyons published his Government-commissioned report on the workings of the...

News Analysis: Gym chains aim for image boost

12 Nov 2004

With the fitness sector's trade body, the Fitness Industry Association, preparing to draft in its first PR firm, the industry is set for an image makeover. Dan Bloch looks at how the gym sector has grown and how it tackles PR.

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